A new Cornish business is experiencing an encouraging response to its services since launching in May this year.
SouthWest AdVans (SWAV) provides an imaginative approach to business and events promotion with its on the move advertising vans, which carry a giant 6 x 3 metre ad space.
“Every campaign is a brand new mission to get the ad seen by the target audience,” explained director, Toby Weller.
“We get really excited seeing these vast adverts go up on the van, ready to be paraded around the south west. The van is a real head turner, with the beauty being that the ad can be positioned virtually anywhere our clients desire.”
SWAV’s first client in Cornwall was Fal River, which operates The King Harry Ferry, St Mawes Ferries and provides boat trips down the Fal Estuary.
Fal River signed up for a two-month campaign to spread the word about its daily boat trips from Town Quay in Truro.
Fal River MD, Tim Light, said: “We used SWAV to increase awareness of our services across Cornwall and Toby was really helpful and full of ideas for both our designs but also locations on a dynamic basis.
“This has led to both direct sales and general awareness of Enterprise Boats and has provided an excellent return on investment.”
In the last three months SouthWest AdVans has undertaken campaigns for Peugeot, Bensons For Beds, Duchy College Rosewarne, Lockdown Festival and Bicton College.
“The Lockdown Festival campaign was a perfect example of how our vans can be used to seek out target audiences,” Weller added.
“We moved the van right into the centre of Newquay for Boardmasters Festival, and counted 1,200 people per hour passing the van at peak periods! Our drivers also took the AdVan to two other music festivals, including the hugely attended Massive Attack gig in Bristol, as well as a trip to Cardiff to soak up the bank holiday footfall.”
