Cornish cyder maker Healeys has launched a new lower alcohol can format into Tesco.
The pack containing 6 X 330ml cans aims to add an element of convenience for the 12 million cider drinkers across the UK. At 4.8% ABV as opposed to the 6% of original Rattler, the cans, says Healeys, meet the demand for a more “sessionable” cider.
The new format complements the existing range of 500ml individual bottles, 8 pack 330mls and draught.
Commercial director, Joe Healey, said: “It’s really exciting to now have Rattler available in can format. We have a unique brand with a strong fan following especially in the south west so we are expecting a great response.
“We know consumers love Rattler’s biting refreshment so NPD (new product development) has focused on making Cornish Cloudy Cyder convenient for everyone to enjoy. We identified a gap for on-the-go Rattler drinking occasions such as festivals and socialising with friends whilst recognised that some of our fans were looking for a lower alcohol cyder in a smaller format.
“Rattler Original 6% will always be a popular choice however, the new lower alcohol cans provide a key point of difference in the range.”
Launching in Tesco, this is the first time Healeys has produced a canned product.