Atlantic FM goes Global

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Cornish independent radio station Atlantic FM has been bought by Global Radio.

Atlantic, which started broadcasting from its St Agnes studios in 2006, will be rebranded as Heart Cornwall, and become part of the largest commercial radio network in the UK.

The station’s local sales division is set to remain in St Agnes, but peak programming is expected to be shared with Global’s Heart station in Devon and broadcast from Exeter, with other programming shared with Heart’s national network.

Jeremy Scott, Atlantic FM’s deputy chairman, commented: “Very few local stations get the invitation to join a network like Heart, where they care about the localness of their output and offer high quality network programming in a challenging new digital era.

“For listeners and advertisers right across the county, it’ll soon be time to upgrade – to the brand new Heart Cornwall.”

Financial terms of the deal were not disclosed.