Thousands of Cornish households will get their first chance to sample the “buy fresh, buy local” wares of cornishfoodmarket.co.uk tomorrow, as the home delivery service goes live to its first wave of customers in the Falmouth/Truro area.
cornishfoodmarket.co.uk was officially launched at the Cornwall Food and Drink Festival at the end of September, with its mission statement of a full online home delivery service that is just as convenient and competitive as the supermarkets, but with best local produce at its heart.
This new e-venture is the logical extension to its parent company Westcountry Fruit Sales Ltd – a 150 year old family wholesale business based near Falmouth with long-established and close contacts within Cornwall’s food production and catering sectors.
“We’ve been supplying top class restaurants with top class produce for many years and they demand that the provenance is local where conceivably possible,” said Sean Williams, MD of Westcountry Fruit Sales and cornishfoodmarket.co.uk. “There’s absolutely no reason why householders shouldn’t get that same level of quality in their home grocery shopping.
“We aim to provide an all-round top class service for the people of Cornwall and eventually to parts of Devon. But we’re going to make sure it’s working perfectly in a relatively small delivery area before we roll the service out.”