Brewery renews Pirates sponsorship

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Pirates COO Robin James (l) and marketing assistant Robyn Ashurst (r) celebrate the partnership with Jeremy Mitchell

The Cornish Pirates have announced a new, three-year sponsorship deal with St Austell Brewery.

As part of the new deal, Tribute will continue as key shirt sponsor for the Pirates, with the addition this year of a special ‘Tribute purple’ away kit to commemorate the longstanding partnership.

Designs have now been finalised for the new shirt, which will be available to purchase in the Pirates shop following a special launch event on the day of the clash with Exeter Chiefs at the Mennaye Field on August 17.

Commenting on the partnership, Cornish Pirates COO, Robin James, said: “We are very proud of our long association with St Austell Brewery and we greatly value the loyalty they show us.

“Sponsorship is vital to the Cornish Pirates with every penny of sponsors’ money going toward supporting our players. There will be several high-profile events planned this season featuring St Austell Brewery but we are particularly excited about the arrival of the new Tribute away shirts.”

St Austell Brewery marketing & communications director, Jeremy Mitchell, added: “While we continue to support rugby across the south west at many levels, our partnership with the Cornish Pirates has to be one of our longest and most successful relationships.

“We are truly proud to support the club as they continue to grow in stature and we’re really looking forward to the new season and especially to seeing the team take to the field for the first time in the new Tribute shirts.”

Cornish Pirates
Cornish Pirate Kyle Moyle