St Austell Brewery has announced that it has smashed through a significant milestone.
The brewery revealed yesterday (March 5) that it sold 100,000 brewers’ barrels of its own-brand beers in the past 365 days – the first time this landmark amount has been reached in the company’s 164-year history.
The figure, which is the equivalent to 28.8 million pints, includes all of St Austell Brewery’s own brands beers, such Tribute Pale Ale, Proper Job IPA and Korev lager.
Head brewer, Roger Ryman, said: “Ten years ago we were selling approximately 25,000 barrels a year. To hit 100,000 barrels today just shows the exponential rise in the popularity of St Austell beers.
“This growth has been predominantly driven by our flagship beer Tribute, which has gone national. But other brands have come though over recent years to support it, with Proper Job and Korev really blossoming. If we continue to grow at this rate then we could well hit 200,000 barrels by 2020.”
