Franks named BPMA chair

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Fluid Branding director, Matt Franks, has been named chairman of the British Promotional Merchandise Association (BPMA).

Matt Franks & Viv Blumfield
Matt Franks & Viv Blumfield

After three years in the role of vice chair, Franks replaces outgoing chairwoman, Viv Blumfield.

He said: “I’m excited and honoured at accepting the role of chairman. I thank Viv for an amazing contribution and for all her work in advancing the association.”

Director general of the BPMA, Gordon Glenister, added: “Matt brings a wealth of knowledge and experience in the promotional merchandise industry, not least his five years plus serving as a board director.

“I have worked with Matt for a number of years now and I’m very keen to work together to move the association to the next level.”