Eden wins marketing award

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The Eden Project triumphed at last week’s Travel Marketing Awards, winning Gold for the best Integrated Campaign of the Year, for Dinosaurs Unleashed.

The campaign behind Eden’s first-ever dinosaur-themed programme last summer proved hugely popular and helped drive more visitors to Eden and Cornwall.

The Eden Project’s marketing director Rita Broe (left) and sales manager Claire Quartermaine collect Eden’s trophy at the Travel Marketing Awards
The Eden Project’s marketing director Rita Broe (l) and sales manager Claire Quartermaine collect Eden’s trophy at the Travel Marketing Awards

Eden’s marketing director, Rita Broe, said: “We’re so thrilled to have won Gold for our Dinosaurs Unleashed campaign. It was the biggest and broadest campaign we’ve ever run and a brilliant, creative team effort.

“Within Eden, sales, brand, media relations, digital and customer research all played a huge role, dovetailing with our two excellent agencies Gendall Design, who won the award with us, and Bluesoup Communications, who did the creative and media buying.”