Tourism businesses from across the Lizard Peninsula came together at the Helston Museum to look at how they might work collaboratively and bring more visitors to the area.
Around 30 people turned up for an initial workshop to discuss a range of topics including marketing, websites, networking, events and accreditation.
“It went really well and we are now planning further networking workshops before the start of the main tourism season,” said Wendy Radford-Gaby, who plays an active role in both the South Kerrier Alliance Community Interest Company and Helston Business Improvement Partnership.
“We are not a formal group as yet but there is a real enthusiasm for combining resources as much as possible and coming up with ideas that will help showcase all that our wonderful countryside, villages and towns have to offer.
“There is a real sense that the economy is changing and exciting times lie ahead.”
Among the businesses and organisations attending were the National Trust, which helped develop the initiative, members of the former Lizard Peninsula Tourism Association, holiday cottage letting companies, local guesthouses, campsites and the Seal Sanctuary.
The group’s next event will be held a guided walk around Lizard Point followed by a pasty lunch on Wednesday, March 26. For further details, contact Wendy Radford-Gaby on 01326 559014.