Hotels lost in translation?

Penryn-based Anja Jones Translation is offering a new translation service specifically aimed at the hotel market.

The new offering combines website translation with search engine optimisation.

Anja Jones explained: “Hotels that are looking to increase their number of overseas visitors need to have a website that is well-written in the language of the customers they are trying to entice.

“A hotel website needs to make sense in the customer’s language and culture – otherwise it’s just another hotel that will be judged against its competitors purely on price and location.”