One of Cornwall’s longest-standing bridal boutiques has undergone a rebrand.

County Cream, in Princes Street, Truro, has changed its name to Elaine Rawlings Bridal Boutique and released an all-new look to complement the new dress collection.

Boutique owner, Elaine Rawlings, said that while County Cream had built up a reputation, she found that people were always asking specifically for her and that the feedback all referenced the personal service.

She said: “I’m so pleased to be able to unveil the new brand. We’ve been working on this for a while behind the scenes, finding a style that showcases the classic glamour, high quality and romance that my designers embody and also a brand that reflects my personal, warm and friendly service.

“It’s important to me that brides can find beautiful and elegant bridal dresses and yet still feel welcome and have a price point that suits them.”