The Truro Business Improvement District (BID) will once again be collaborating with Truro City Council and Visit Truro to promote the city in the run up to Christmas.
With specialist support from marketing agency, Wolf Rock, and event management expert, Live Events South West, the ‘Our Great Little Festive City’ campaign will include a 64-page winter edition of the Truro Guide.
The new Winter Gift Fayre will fill Lemon Quay with high-quality gift ideas from December 12-17, while late-night shopping on Wednesday evenings starts on November 29.
Events get under way on November 22 with Truro’s traditional midwinter lantern festival, City of Lights, and Christmas lights switch-on.
Abi Steel from Visit Truro said: “We’re delighted to be teaming up with other Truro stakeholders and businesses to create a festive campaign for the city to reach shoppers and visitors.
“We hope the new Winter Gift Fayre, seasonal advertising campaign and latest edition of the Truro Guide will help raise the profile of the city and encourage residents and visitors from across the county to make the best use of Truro’s vibrant shopping scene, eateries, bars and entertainment venues.”