St Ives bidding on the brand

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Members of the St Ives Business Improvement District (BID) have been voting on the adoption of new branding.

The BID appointed local creative agency, Meor Design, to come up with a choice of three designs, which were then voted upon by more than 300 members of the St Ives business community.

The votes are now in and Meor is now developing the two chosen concepts into one final brand, which is expected to be ready for release next month.

St Ives BID manager, Jess Golding, said: “We’ve been extremely keen to get a full range of feedback from our members and from across our St Ives community so we can all agree on an identity and a style that is completely fitting for this unique and leading destination.

“This new brand will then create a much needed consistency across the town’s marketing and across all the features and benefits that our BID will now bring.”