Dash launches Mello brand

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The Dash Group has launched a new brand of skateboard into the UK market.

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The Redruth-based business, which specialises in a range of wholesale and logistic services, is introducing Mello Skateboards.

The Mello brand is managed by Elevate Distribution, which was set up by The Dash Group to bring selected successful overseas skate brands to the UK.

The new boards are now being stocked in a growing number of skate and surf retailers both throughout Cornwall and out-of-county.

The Dash Group has a history selling big-brand skateboards via two of its e-commerce websites. A natural progression earlier this year was to move into exclusive UK distribution for successful skate brands from the US and South America, such as Bahne, Quest, Nineclouds and Body Glove.

The idea for Mello was conceived shortly thereafter – “a retro-style cruiser” with similarities to some boards already on the market, but with one major difference: LED wheels using motion-harnessed kinetic energy.

“We’re the only UK-based brand to do it,” explained Dash marketing manager, Angie Tiller.

“Being located here in Cornwall – an area with such profound surf and skate roots – means we have a major advantage with UK retailers as they generally support home-grown brands where possible.”