Warrens Bakery opened its newly-refurbished Truro store yesterday (May 19) as part of a complete rebranding project part funded by the Cornwall & Isles of Scilly Local Enterprise Partnership’s (LEP) Growing Places loan fund.
Warrens, which was founded in St Just in 1860 and is the oldest bakery in Cornwall, is refitting and rebranding all 50 of its retail shops across Cornwall and Devon as part of wider strategic and operational changes in retail, wholesale and export brought in by the new management team.
The loan from the LEP forms part of a £550k investment which will enable the total refit to be completed within 12 months.
LEP chairman, Chris Pomfret, said: “Warrens Bakery is one of Cornwall and the Isles of Scilly’s best known and best loved brands. This investment will provide a major boost to their shops, which feature on many of Cornwall and Devon’s high streets.
“Not only will it ensure the business safeguards existing jobs, it will also create new ones as they grow. We are delighted to support them in this exciting venture.”
Mark Sullivan, chairman of Warrens Bakery, said: “We are thrilled to have this support and endorsement for our new brand, which represents a fusion of 155 years of West Country heritage with contemporary retail excellence.”
It’s a lovely job; delighted to see Warrens’ rich heritage reflected so well.
(However, I’m quite surprised that such a quintessentially Cornish brand – with funding from Cornwall’s LEP – couldn’t find a Cornish designer to do the work.)
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