Cornish fashion company Seasalt will be marking its collaboration with John Lewis with the launch of its Spring Summer 2012 collection in London next month.
Seasalt’s Artists and Potters collection has been designed exclusively for five John Lewis stores, including Oxford Street and online.
It takes its inspiration from an old photograph of St Ives sculptor Barbara Hepworth from the early 1960’s, and the maritime heritage that influenced generations of artists that came to the area.
A spokesperson from the John Lewis buying team expressed their delight with the business venture: “We are delighted to be welcoming Seasalt into John Lewis as we are still seeing a demand for nautical style trends.
“Our customers are always looking for new and exciting pieces, so we are pleased to include this refreshing brand into our casual offer.”
Seasalt creative director, Neil Chadwick, added: “St Ives has a special atmosphere, and a unique history of British art.
“A walk around the streets of St Ives, the little studios clustered amongst the granite cottages, the Leach pottery, and the Tate with its ceramic collection, were all an incredible source of inspiration. 30 years later we’re still living and working in the area, which provides us with a source of inspiration daily.”
The Artists and Potters collection will be launched in February onboard The Golden Hinde, which is currently moored at Pickfords Wharf.