Comp sales boost for Newquay mail order firm

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The Celtic Sheepskin Company has reported a 19% increase in sales in the last six months compared to the same period last year, including one of its best Januarys ever.

The family-owned mail order business, which is based in Newquay, said demand for its range of sheepskin footwear, clothing and homeware had led to double-digit growth during the autumn-winter season, despite the economic downturn.

Celtic’s annual sales now stand at over £5 million, with some 90,000 products shipped every year to customers across the UK and abroad.

The company, which has been hand-making its sheepskin boots and slippers in its own factory in Newquay since the 1970’s and sources most of its other products from the UK, said it had maintained average order values and unlike many competitors had resisted discounting its products.

Director Nick Whitworth said: “To have achieved this growth in the teeth of recession without resorting to any discounting is testimony to the quality of our products, the loyalty of our customers and our strategy of pursuing new markets at home and overseas.

“We have had one of our best Januarys ever and February’s snow saw us benefit from increased demand for sheepskin boots and coats while deterring many people from venturing into the High Street, choosing instead to shop from the comfort of home.

“We are delighted with our performance and early sales of our spring/summer collection are very encouraging.”