Cornish Identity – Good for Business

0
462

A major conference discussing the importance of Cornish distinctiveness to the Duchy’s commercial sector is being held next month.

‘Cornish Identity – Good for Business’ takes place on Saturday, February 12 at New County Hall and will bring together leading figures to discuss the importance of Cornish distinctiveness to Cornwall’s commercial sector.

Event organiser Colin Roberts said: “Cornish identity is a very powerful marketing tool. We need to understand how Cornish distinctiveness is used – and how it can be used even more – in all aspects of business.”

Among others, the high profile speakers for the event will include Council chief executive Kevin Lavery, VisitCornwall chief Malcolm Bell (Head of VisitCornwall) and Proper Cornish chairman, Phil Ugalde.

The conference will explore how competitive advantage can be gained by understanding and using Cornwall’s inherent characteristics, and how Cornish culture and identity and Cornish business can co-operate further in order to develop and maximise both economic potential and cultural distinctiveness.

The “ Cornish Identity – Good for Business” Conference is organised by Bewnans Kernow – the partnership of Cornish cultural organisations – and will be held at New County Hall / Lys Kernow, Truro (10am-4pm).

Entry is free, and lunch and refreshments will also be free of charge. Booking is highly advisable, and all enquiries should go to Colin Roberts, tel 01637 881202, e-mail: colin.roberts59@btinternet.com