All set for social media conference

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Tonick Media’s Aren Grimshaw will be among the speakers at next week’s Like Minds social media conference in Exeter.

Keynote speakers and panellists from around the world will be converging on the Exeter Conference Centre on Friday February 26 (10am-8pm), along with large brand sponsors such as Orange Mobile and Kodak, national press, and leading global PR and advertising agencies such as Ogilvy Group.

They will be joined by a range of local businesses and charities. Lunch time talks are also taking place on the day in restaurants and cafés across the city. Business Cornwall, one of the event’s media parters, will be providing a live blog from the event.

The event will be exploring the change in business towards greater levels of personalisation for their customers, and the role that being ‘social’ plays in enterprises and charities as the world becomes more connected through social networking and mobile devices.

As one of three regional coordinators of Twestival UK, Aren Grimshaw from Cornish media and marketing agency Tonick Media will be talking about the work of Twestival, a series of global events organised through social networking platforms such as Facebook and LinkedIn, raising funds for a worldwide charity.

Most tickets have now sold out, but a few remain priced from £25. Concessions are available to students, charities, part-time workers, and the unemployed. Tickets can be purchased at wearelikeminds.com, along with details of a special rate at the Southgate Hotel for those travelling to the conference.

Scott Gould, the co-founder of Like Minds, commented: “Our aim with Like Minds 2010 is simple: to walk the talk. The challenge we face is not only to inspire people, but to give them the tools to immediately act on that inspiration.

“Our hope is that the new technologies and ideas we are discussing at the conference are used effectively only as tools to enable what is the most precious human resource – each other.”

Organisers will be looking build upon the success of last year’s event which attracted 200 attendees and reached over 200,000 online participators through Twitter.

John Harvey, Exeter city centre manager said: “The last Like Minds Conference in 2009 made a notable impact on local businesses in Exeter, and has helped businesses and organisations grow through innovative means in the midst of this economic downturn. I recognise the tremendous contribution and opportunity that this next conference is creating, and is supporting it to ensure as many people benefit from it as possible.”