One of the south west’s largest regional conferences dedicated to the food and drink industry took place yesterday, bringing together over 100 delegates.
The day-long conference, which was aimed at aspiring food, drink and agriculture businesses in the region, featured a programme of high calibre speakers and industry experts.
Organised by The Chartered Institute of Marketing and sponsored by Milk Link, the event took place at the Food Innovation Centre at Duchy College, near Callington, Cornwall. Conference speakers from organisations such as: The Guild of Fine Food, Tesco and Lloyds TSB covered issues around: routes to market, finance, communications and innovation.
The Chartered Institute of Marketing’s food, drink and agriculture ambassador for the south west, John Taylerson, said: “The interest around this event highlights how important the food and drink industry is to the south west, and shows just how many local businesses and producers are keen to develop their knowledge and understanding. By bringing together award winning processors, communicators and ancillary organisations from across the country, hopefully we have inspired and encouraged businesses within the sector to not only get through these tough economic times, but develop and thrive.”
Deirdre Makepeace, a director of South West Food and Drink added: “The quality of this morning’s presentation has been excellent from a marketing point of view. The information was incredibly robust.”