Established Newquay estate agency, David Ball Agencies, has unveiled a complete rebrand to modernise its image and widen its appeal to a broader audience.
One of the south west’s largest brand and design development agencies, LOGO: Design & Marketing worked closely with David Ball, which had been trading under its original branding since its formation in 1992, to create a fresh new logo and brand concept.
LOGO: Design & Marketing stripped back the agency’s traditional identity and introduced a more “vibrant colour palette” to modernise the brand and ensure it stood out on sale boards.
The rebrand project has seen the agency overhaul its traditional branding to introduce a complete new look across its shop front on East Street, its marketing materials and its 140 sale boards throughout the area.
Richard Holder, partner at David Ball, said: “This is an exciting step for us and has already given the staff lots to talk about. As the property market picks up, this rebrand has been timely and will be important in keeping us ahead of the game. Introducing a more contemporary image will broaden our appeal across all markets.”