Graphic Design studio Sames + Littlejohns, based at Tremough Innovation Centre has been working closely with Camelford Leisure Centre to redevelop the facility’s brand identity and communications strategy, after the public saved CLC from closure by campaigning for it to be transformed into a new Industrial & Provident Society at the close of 2012.
Sames + Littlejohns have put themselves to work with the aim to create a memorable, dynamic and challenging brand for the Centre. They have achieved their goal and delivered not only the new visual identity, but also the tools required to help raise its profile, consolidate its presence within the community and extend its reach.
The brand identity – which was launched at the beginning of July – has been applied across print and web based media, signage, exhibition graphics and uniforms for the
generation of a stimulating and distinctive visage.
For Sames + Littlejohns this was a challenging project, but an enjoyable opportunity to be part of the regeneration of a socially important North Cornwall resource. By working with an enthusiastic and responsive CLC team, as well as engaging the public and gauging their responses to potential outcomes, this ensured that Sames + Littlejohns were successful in meeting the overall communication objectives.
By underpinning their approach with a comprehensive strategic focus, Sames + Littlejohns was able to produce a flexible final outcome, one which will allow CLC to evolve their brand over time while maintaining a fresh, professional and progressive outlook.
For more information on Sames + Littlejohns project click here