Cornish Aardvark on Iberian Peninsula

A Cornish independent record label has struck a deal with one of Spain and Portugal’s leading providers of in-store music and video programming.

Under the terms of the agreement, Diseño Musical, will handle Penryn-based Aardvark Records‘ catalogue of nearly 1,000 songs – which include dance music chart hits from the likes of Yahel, EricM, Jeff Alford as well as new pop and rock releases from Callel and The Truths – and the label’s popular music videos.

Diseño Musical will then make that music available to its retail customers which include branded clothing shopping outlets, restaurants, cinemas, supermarkets, coffee chains, bistros, health clubs, malls and bars.

The deal with Diseño Musical follows from successful deals with similar companies. Aardvark provides music to US-based EOS Music and videos to the In Store Sports Network, providers of music videos to over 2,000 Foot Locker and Lady Foot Locker retails outlets in America.

Alex di Savoia, Aardvark’s managing director, said: “This deal has come at the perfect time for the label.

“We’ve been building our own brand profile in Spain, Portugal and Latin America. Our music and videos will link us to some exciting Spanish and Portuguese brand names over the coming months. The exposure for us is brilliant, especially as we have plans for our key acts to tour Spain and Portugal in 2011.”