HfC unveils new sponsorship programme

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The Hall for Cornwall (HfC) has hired a leading management consultancy to help it develop and broker a new sponsorship programme.

Through the packages available, HfC partners will be able to gain access to various benefits such as performance branding packages, in theatre branding, VIP hospitality, promotional opportunities, as well as the opportunity to participate in a series of marketing opportunities tailored specifically for each partner.

pmpgenesis partnerships, which has offices across the UK, has been tasked to deliver the new programme, and Sarah Ferrie, head of marketing at HfC, commented: “We are looking forward developing Hall for Cornwall’s full commercial potential. We are very pleased to be working with pmpgenesis to offer a series of brand new partnership opportunities, including the option for our first ever headline sponsor.”

James Melville, director of pmpgenesis partnerships, added: “We are extremely excited to be working with Hall for Cornwall on this project. Hall for Cornwall is a cultural icon within Cornwall. We look forward to working with Hall for Cornwall on developing this huge commercial proposition.”