Copywriters target £1M turnover

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Business coaches Alan Street (l) and Martin Smith with Fiona Campbell-Howes

A fast-growing Cornish copywriting business is aiming for a £1 million annual turnover in the next two to three years.

Penryn-based Radix Communications was set up by Fiona Campbell-Howes in 2007 and writes marketing copy for some of the world’s biggest enterprise technology companies, including Dell, Fujitsu, IBM and Oracle.

The business is benefitting from support from Oxford Innovation’s Coaching for High Growth programme, funded by the European Regional Development Fund (ERDF).

Business coaches Alan Street (l) and Martin Smith with Fiona Campbell-Howes
Business coaches Alan Street (l) and Martin Smith with Fiona Campbell-Howes

Campbell-Howes signed up to the programme in 2011, when Radix was a team of four and had just moved into its first office. Now employing ten people, the business is set to turn over £500k this year and is aiming to double that in the next few years.

Oxford Innovation coach, Alan Street, said: “Directors of small businesses can easily get into a rut where they have so much work that they don’t have time to recruit more staff.

“Impressively, Fiona has managed to avoid that scenario and has grown the business to a team of ten. Radix could easily double in size and achieve Fiona’s vision of £1 million of turnover.”

Campbell-Howes added: “I would recommend the Coaching for High Growth programme to anyone who has set up a business and wants to grow it further. I was new to running a business, so the coaches’ expertise has been invaluable.”