A new book to be launched in Cornwall this week will highlight the competitive advantages that businesses gain from embracing collaboration.
The eponymous publication from Convergence-funded business support programme Partner to Succeed, is a practical guide to how businesses of all sizes can share knowledge and work together to reduce costs, develop new products and increase sales outputs.
The book has been co-written by Partner to Succeed programme director Tim Bryant, and Peter White, founder of business growth specialist YTKO, the company behind Partner to Succeed.
Bryant said: “This groundbreaking book has been designed to help ambitious businesses to quickly understand the ‘how to’ of successful partnering – be it with their suppliers, customers or even competitors.
“We’ve also provided a series of practical tips, tools and checklists to help readers to determine their own businesses’ suitability for collaboration.”
The Partner to Succeed book will be launched at the free Collaborate Cornwall Conference, which takes place at Newquay’s new Lighthouse Cinema on Thursday (January 19).
Delegates will be provided with a copy free of charge. Following the conference, the book will go on general release at an expected RRP of £15.
