Charity unveils new brand

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Steve Cunningham “The Fastest Blind Man on the Planet” celebrates the launch of iSight Cornwall with Terri Rosnau-Ward Chief Executive of iSight Cornwall and Sue Harold Chairman of the Board of Trustees

A new name has been unveiled for what is believed to be Cornwall’s oldest charity.

Cornwall Blind Association, which supports around 3,000 people each year living with visual impairment, was re-launched this week as iSight Cornwall.

Over 80 clients, supporters, staff and volunteers gathered at Heartlands, Pool, to celebrate the new name and brand, which is hoped will help the charity reach thousands more people in Cornwall living with sight loss.

Steve Cunningham “The Fastest Blind Man on the Planet” celebrates the launch of iSight Cornwall with Terri Rosnau-Ward Chief Executive of iSight Cornwall and Sue Harold Chairman of the Board of Trustees
Steve Cunningham “The Fastest Blind Man on the Planet” celebrates the launch of iSight Cornwall with Terri Rosnau-Ward Chief Executive of iSight Cornwall and Sue Harold Chairman of the Board of Trustees

The charity itself was established in 1856 to support miners whom had lost their sight.

Chief executive of iSight Cornwall, Terri Rosnau-Ward, said: “We’re very excited to be unveiling our new name and look, which has taken over a year of work.

“We have engaged with clients, staff, volunteers and our board to find a name for our charity that will bring us right into the 21st century, and continue to support people living with sight loss for many years to come.”

Brand research and development was completed by Truro-based agency MPAD, which specialises in communications for charities and third sector organisations.

The brand name iSight Cornwall has also been trademarked, working with Stephens Scown solicitors, to protect the charity’s new asset.