Mish up for Drapers Digital award

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Cornish lingerie retailer, Mish, has been shortlisted for a Drapers Digital Festival award.

The awards recognise the fashion businesses that are leading the way with their digital strategies.

Mish Retail Limited has been shortlisted for Best Multichannel Retailer (under £25 million turnover) and will now be judged ahead of the awards presentation on April 26 at the festival.

Founder Michele Poynter began Mish in 2009 out of a desire to provide women of all shapes and sizes with fashionable, well-fitting underwear and bras, after she struggled for years to find lingerie available in her own size that didn’t “look like it belonged in her grandma’s drawer”.

She said: “I’m always so thrilled finding out that Mish has been nominated for an award. It’s a great opportunity to sit back and soak in all that has been achieved and how far the business has come since I started it in my own living room.”