The Cornwall Sustainable Tourism Project (CoaST) has successfully passed strict criteria to achieve the prestigious Social Enterprise Mark.
The Social Enterprise Mark is one of trust, proving the company is trading for the benefit of local people and the environment, rather than the benefit of shareholders or owners. CoaST joins other proven ethical business in Cornwall – The National Lobster Hatchery, the Eden Project, and Bosence Farm Community.
CoaST is the first tourism network in the country to be accredited with the Social Enterprise Mark. Leading academic, Professor Harold Goodwin, (Professor of Responsible Tourism Management and Director of the International Centre for Responsible Tourism at Leeds Metropolitan University) will present the award at the CoaST 6th Birthday Celebration at St Michael’s Hotel, Falmouth, on June 10.
CoaST director Manda Brookman said: “We’re very proud to have been awarded the Social Enterprise Mark. Here at CoaST we want to help tourism become as sustainable and resilient as possible by working with our fantastic membership.
“We do this by investing any surpluses to provide a better service, rather than giving them away to shareholders. More tourism businesses could operate in the same way, so that people and the planet are the ultimate beneficiaries of the service. Social enterprise is a better way of doing business and the Social Enterprise Mark enables us to show local people that we are truly socially motivated.”
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