The managing director of Truro-based general insurer Cornish Mutual fears there is a shortage of skilled professionals looking to work in the insurance industry.
Alan Goddard, who heads up the company which has nearly 22,000 members across the south west, believes more can be done to make the sector a more attractive career choice.
He said: “I think we need to educate people so that they understand that it can be very satisfying with salary and skills development delivering long-term rewards.
“I think, as an industry, we need to communicate that insurance is not stuffy and boring but that we do offer attractive career opportunities at all levels.
“It’s hard to attract good-quality people to work in the insurance industry in the West Country unless they’re already looking for a change of lifestyle, rather than for career reasons.”
Cornish Mutual is looking to start graduate placements within the company in the near future and is also working with learning providers to develop its own, in-house staff development scheme.