PFA wins Invest in Cornwall contract

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Robert Rush

PFA Research has won the contract to deliver a series of brand perception surveys for Invest in Cornwall. The contract runs until September 2018.

Invest in Cornwall is part of Cornwall Development Company (CDC), an arms-length economic development provision of Cornwall Council and part of the Corserv Ltd group of companies. Invest in Cornwall is funded by the European Regional Development Fund (ERDF) and Cornwall Council.

The brand perception surveys will explore and capture the current perceptions of Cornwall and Isles of Scilly as a destination for business.

The work will track how the Invest in Cornwall project is achieving its goal in changing people’s perception of the region as a tourism only destination and growing its recognition as a future business destination of choice.

Invest in Cornwall has also recently gone through a rebrand so the research will play an integral role in monitoring and evaluating the effectiveness of its marketing and branding and will inform communications strategy in the future.

Robert Rush, managing director for PFA Research, said: “We’re absolutely delighted to be working with Invest in Cornwall on the brand perceptions surveys. We know the local business landscape well and our team is looking forward to conducting this very important piece of research over the next year.”

The research will be conducted among key influencers, thought leaders and media within each of Invest in Cornwall’s priority sectors; Agritech, Marinetech, Healthtech, Spacetech, Creativetech and Aerospace.