An innovative biker-themed diner in Indian Queens has enjoyed a business boost thanks to the purchase of a new motorbike for marketing.
Chapters Diner purchased the Suzuki C1500 T with help from Truro-based vehicle and asset finance company, Ignition.
Since then the owner, Darren Berrey, has been riding across Cornwall handing out flyers and promoting his business, resulting in a marked increase in trade.
Biking enthusiast Berrey has received support from Ignition since the launch of his diner early last year, when Ignition helped with the purchase of a coffee machine and furnishings. Unfortunately, the fledgling business was stopped in its tracks by a disastrous fire a few months later.
However, the diner was soon refurbished and back up and running, and has gone from strength to strength, with Ignition helping with the purchase and fit out of a second shipping container, doubling floor space and covers.
Berrey said: “Starting a new business is always a challenge, and the fire was certainly a huge set-back, but Ignition has supported us and believed in the business from the outset.
“Our new bike has definitely attracted attention and helped us to spread the word about the diner.”