New loyalty app launched

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A new customer loyalty app has been launched.

Alliop, which was founded by entrepreneurs Natalie Hadfield, Kevin Hadfield and Ryan Shillito, looks to replace traditional customer loyalty cards with a smartphone app that can be virtually stamped when a purchase is made – providing insights for businesses and rewards for customers.

Within the first week of launching, eight businesses signed up including the Cornish Food Box Company. Director Tor Amran said: “Previously we had two paper stamp cards for coffee and pasties, but we had no idea how many cards were in circulation, how many stamps people had or how frequently they were visiting.

“With Alliop we now have access to this information at the push of a button and we can contact customers directly with bespoke messages.”

For customers, rewards are offered in a similar way to the traditional loyalty card to incentivise repeat visits.

Customers simply tap their smartphone on an iBeacon at the point of sale to collect a stamp wirelessly and gain rewards set by the business.

With each tap the business gains unique insights into customer behaviour, builds a strong database of customer data, and gains the ability to contact customers directly via email, text message and push notification.

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