Music Supremo And Car Manufacturer Inspire Businesses

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International music supremo and global car manufacturer to inspire the region’s trailblazing businesses

Miles Copeland, an American serial entrepreneur, record executive and music publisher, will take to the stage next month at the biennial Beacon Summit to inspire the region’s top trailblazing businesses.Founded on promoting music concerts, Miles’ business career evolved to discovering, managing and promoting some of the most successful artists in the world including The Police, REM, Sting, The Bangles and Jools Holland. As his business empire expanded, he branched into feature film production and television. Miles continues to buck the trend with his business interests, pushing the boundaries in the world of entertainment.

Miles was responsible for recognising the early potential of MTV and also revolutionising the use of corporate advertising in the music industry when he negotiated a ground-breaking deal with Jaguar in return for a major TV campaign to advertise a Sting recording. The result was a fourfold sales jump for the record as well as promoting Jaguar to an entirely new audience, and the birth of the synergistic marriage between art and commerce.

Whilst Copeland will share his experiences from the cut throat world of the entertainment industry, Ian Armstrong, the brand manager of Honda UK and Dennis Turner, the chief economist at HSBC will also address the audience, providing insight into the power of brand in the future world of business and trends emerging in the current economic situation.

Throughout the day, other experts taking to the podium will include Russell Crisp, speaking on Talent Management in 2010 and Beyond; Ian Irvine on Standing out from the Crowd; and Korash Sanjideh whose session will engage the audience in demonstrating the power of digital technology.

The Summit at Sandy Park Conference Centre in Exeter on 28 October 2008 is hosted by Beacon South West.

Sue Baker, project director of Beacon South West, said: “This is a time of great change and many businesses are under pressure, so stimulating new business ideas is vital. The summit will expose the cream of South West business to world class thinking and innovation. This will be an opportunity to discuss, debate and learn from some of the best experts, innovators and entrepreneurs.”

Beacon South West is a key business initiative of the South West of England Regional Development Agency (RDA). Beacon companies are some of the region’s top performing businesses which have been awarded Beacon status in recognition of their innovation and significant achievements.

Rosemary Wells, South West RDA’s Director of Enterprise adds: “Our vision is to unlock the potential of the region’s businesses by promoting and encouraging knowledge, creativity and innovation to drive economic growth, improve prosperity and quality of life for all people working in the South West. This summit will help create an environment where those attending will leave motivated and ready to lead their businesses forward into new opportunities.”

The Beacon Summit is one of many activities hosted throughout the year by Beacon South West which bring business leaders together to share ideas and strategies that will lead to accelerated growth, not just for their own companies but that of the regional economy as a whole. To date, there are 216 companies with Beacon status, including Bristol International Airport, Dorset Cereals, Burts Potato Chips, Aardman Animations, UCAS, Mulberry, HJ Heinz Frozen Foods and the Midas Group.

The conference will also present an opportunity for business leaders to network with 200 decision-makers from a wide-range of industries. Places are limited. For further information visit www.beaconsw.org <http://www.beaconsw.org/>

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