Warrens goes cupcake

Published Wednesday, September 9th, 2009   

Posted by Nick Eyriey
Editorial director Nick Eyriey is an experienced and respected journalist having spent some 20 years in the local and national press working with newspapers such as The Yorkshire Post, Today, The Sun, and the Mail on Sunday.

Sprinkles manager Andrea Cornish

Sprinkles manager Andrea Cornish

Warrens Bakery has officially opened its new cupcake café in Penzance – just in time for National Cupcake Week (September 14- 19).

Sprinkles Cupcake Café, in Market Jew Street, offers customers more than a dozen different cupcake varieties to choose from including passionfruit, tiramisu, caramel, chocolate and raspberry in stylish surroundings.

The first-floor café, with full length bow-fronted windows, features a modern mix of comfy sofas and high tables. Customers can watch lifestyle television programmes on plasma screens while enjoying their favourite cupcake and cup of speciality Origin coffee.

Sprinkles manager, Andrea Cornish, said cupcake cafes are becoming more and more popular throughout the country.

“The craze for cupcake cafes started in America but in recent years more and more are popping up all over the UK. They’re particularly popular in London so it’s great to be able to open one here in Penzance.

“Our aim is to create a very individual personality and ambience here at Sprinkles and it’s proving very popular with customers,” she added.

National Cupcake Week is a week-long extravaganza being organised by British Baker to celebrate this very special bakery product. There will be special cupcake promotions throughout the week and a window display will be launched on Monday to be entered into a national competition.

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2 Responses for “Warrens goes cupcake”

  1. who invented national cupcake week? genius. Unless it is the PR company behind Warrens – if so I salute you.

  2. Carole Lomas says:

    Congratulations Warrens! Is this a first for Cornwall? And if you want a very special cakestand on which to display your cupcakes take a look at http://www.pogofandango.co.uk/shop/cakestands/acrylic-cupcake-stands
    Another creative Cornish company.

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