Guava Signs Mars Drinks

Published Tuesday, July 29th, 2008

Posted by uknetweb

Pan-European digital marketing agency, Guava, has added another prestigious name to its client portfolio by signing a search marketing deal with FMCG giant Mars Drinks.

Working across all the Mars Drinks brands, including FLAVIA® and KLIX® along with online industry resource, www.newtodrinksvending.com, Guava will be responsible for all of the company’s search marketing for multiple websites throughout Europe. Mars Drinks has enlisted Guava to begin work immediately with the initial focus being on the brand’s websites in the UK, Germany and France with a view to extending into work on Asian sites in 2009.

The deal represents another high profile client win for Guava’s search marketing experts who already handle search marketing campaigns for Confused.com and Black & Decker. In addition, it offers Guava the opportunity to utilise its multilingual SEO expertise.

“The addition of Mars Drinks to the Guava client roster is the perfect inception for the new Guava brand. We are really looking forward to working alongside the Mars Drinks team to deliver fantastic results from strategic search marketing.” said Lucy Cokes, Director of Guava in the UK.

The search marketing strategy will incorporate natural search along with a targeted PPC campaign, with SEO PR and Social Media campaigns being utilised to ensure the brand gets maximum exposure online.

Guy Stephens, Global Online Marketing Manager at Mars Drinks, commented: ‘We believe we have found in Guava a search agency with a fresh outlook. We understand that a focused search marketing strategy is essential for our brand – Guava’s in-depth search marketing knowledge and experience in the European market will prove invaluable.”

Notes to Editors:

About Guava

Guava is a fresh thinking, digital marketing agency specialising in Search Marketing and Web Development in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include Confused.com, Black & Decker and CNET.

About Mars Drinks

Created in 1955, MARS drink is the drinks division of Mars Incorporated, a global company with a turnover of over $21 billion in foods, drinks, snackfood and petcare. Mars, Snickers,
Bounty, Maltesers, Pedigree, Whiskas, Uncle Bens, KLIX® and FLAVIA® are just a few of our most famous brands.

If you found this story interesting please press the button below to bookmark using one of the many social bookmarking sites. If you would like to keep up to date with news as it happens, why not subscribe to our RSS feed at the top of the right hand column?